Wimbledon
Tradition & the Power of Timeless Branding
This year, we had the pleasure of attending one of the most iconic and prestigious tennis tournaments in the world: Wimbledon. But Wimbledon is more than just a tennis tournament, it’s a masterclass in branding. From the all-white dress code to the pristine grass courts, every detail of the tournament is meticulously curated to reflect heritage, elegance, and excellence. This is what makes Wimbledon so special year after year - its refusal to chase trends. Instead, it reinforces a brand identity that has stood the test of time.
Visual Identity: Simplicity as Power
Founded in 1877, Wimbledon has built its longstanding brand not on excess, but on elegance. Its iconic purple and green palette, combined with the all-white player’s dress code serve as an unmistakable visual signature of a tradition deeply rooted in timeless prestige and purpose. Unlike the other Grand Slams, Wimbledon keeps sponsor visibility minimal and avoids visual clutter. Even on Centre Court, one of the most prestigious stages in sport, you won’t find advertising banners or branded backdrops. The focus remains entirely on the tennis and the lawn. Every decision is intentional, reinforcing a brand identity that values tradition over trend. This level of restraint is not a limitation. It creates a clean, elevated aesthetic that quietly commands attention.
It allows Wimbledon to own a distinct space in the global sports landscape. The absence of noise is not a lack of branding, it is the brand.
Player Spotlight: Presence with Purpose
While Wimbledon’s identity is steeped in tradition, its the players who bring the stories to life. Watching them compete on the grass is more than just a display of skill. It’s a masterclass in presence, confidence, and personal branding. We were fortunate to watch Alex Eala take on former Wimbledon champion Barbora Krejčíková in a three-set match on Centre Court. Facing a past champion in your Wimbledon debut is not easy task, especially on one of the sport’s most iconic stages. Even though Eala did not come out on the winning side, her composure and presence left a lasting impression.
Eala is more than just a next-generation talent. She is a symbol of discipline, authenticity, and national pride. As the first player to represent the Philippines at Wimbledon in the Open Era, her journey is already historic. This year, Eala stepped onto the grass wearing the sampaguita flower in her hair. It was a quiet but powerful gesture.
The sampaguita, the national flower of the Philippines, served as a tribute to her Fillipino heritage and a cultural symbol of identity, elegance, and tradition. What makes Eala’s presence so compelling is the way she blends humility with strength, while staying grounded in who she is. She competes with intensity, carries herself with maturity, and honors her story with intention.
Her brand isn’t built on noise. It’s built on a sense of purpose that extends far beyond the court - making history for her country. For athletes, Eala’s journey is a great reminder that your brand is not simply something you manufacture. It’s something you carry through the rituals you honor and the way you rise through challenges.
Our Takeaways
Wimbledon reminds us that great branding is not about doing more. It’s about doing what matters consistently, intentionally, and with purpose. For athletes building their brand, the takeaways are clear.
Simplicity leaves a mark. Wimbledon’s visual identity is quiet, yet unforgettable. Simplicity, when paired with intention, creates space for your story to stand out and resonate. Clarity defines presence. Know what you stand for and let that show from the way you play to the way you post. Your brand should reflect a clear sense of identity. Authenticity carries weight. Your brand is already with you. It’s in your rituals, your resilience, and your story.
At CM AthleticDigital, we help athletes build their brand with intention. Not for short term attention, but for lasting impact. Wimbledon’s legacy was not built overnight, but through consistency and intention. Whether you’re just starting to build your story or stepping onto Centre Court, the way you show up matters. We’re here to help you shape that presence with your story at the center.
