Our Blog
In our blog, we share insights from the world of sports and digital branding — from behind-the-scenes at major tournaments to new trends shaping the digital landscape for athletes. Here, you’ll find event recaps, industry perspectives, and real-world examples of how branding and strategy create impact both on and off the field.
Blog Entries
Our Founder Story
Discover the story behind CM AthleticDigital: how our passion for sports, branding, and creative strategy grew into a business.
Hamburg Ladies Open
How smart marketing and cross-industry partnerships shape unforgettable sports branding — with Westwing’s sponsorship as a standout example.
Authenticity Wins
Performance isn’t the only thing that sets athletes apart. Talent gets you noticed — your brand makes you unforgettable.
Top Athlete Branding Mistakes
The most common athlete branding mistakes — and quick ways to fix them.
A Founder’s Take on Padel
Our perspective on the rise of padel and what makes it unique in the sports industry.
2025 Sports Marketing Trends
The shifts redefining sports marketing this year — and how athletes can adapt.
Thinking Like a Creator
Why today’s athletes must think beyond performance and embrace their role as digital storytellers.
