In our blog, we share insights from the world of sports marketing and branding. Here, you’ll find event recaps, industry perspectives, and real-world examples of how branding and digital strategy create impact both on and off the field.
our blog
The Psychology of Pressure
Understanding how the mind responds to pressure, and how athletes can use that response to perform with clarity and intent.
Rolex Shanghai Masters
A reflection on how two cousins turned their shared history into a story of belief, identity, and legacy.
How AI Is Reshaping Sports
Exploring how artificial intelligence is reshaping performance, decision-making, and the way fans connect with the game.
Our Founder Story
Discover the story behind CM AthleticDigital: how our passion for sports, branding, and creative strategy grew into a business.
Hamburg Ladies Open
How smart marketing and cross-industry partnerships shape unforgettable sports branding, with Westwing’s sponsorship as an example.
Authenticity Wins
Performance isn’t the only thing that sets athletes apart. Talent gets you noticed, and ultimately your brand makes you unforgettable.
Top Athlete Branding Mistakes
The most common athlete branding mistakes and quick ways to fix them.
A Founder’s Take on Padel
Our perspective on the rise of padel and what makes it unique in the sports industry.
2025 Sports Marketing Trends
The shifts redefining sports marketing this year, and how athletes can adapt.